Retail MarketPlace Profile

Polygon

Area: 773.13 square miles

Summary Demographics

Demographic Type Demographic Amount
2018 Population
108,464
2018 Households 40,260
2018 Median Disposable Income $34,291
2018 Per Capita Income $20,622

2017 Industry Summary

Industry TypeNAICSDemand
(Retail Potential)
Supply
(Retail Sales)
Retail GapLeakage / FactorNumber of Businesses
Total Retail Trade and Food and Drink44-45, 722$1,130,318,660$1,375,562,278-$245,243,618-9.8797
Total Retail Trade
44-45
$1,032,224,778
$1,284,050,033
-$251,825,255
-10.9632
Total Food and Drink722
$98,093,881
$91,512,245
$6,581,636
3.5165

2017 Industry Group

Industry TypeNAICSDemand
(Retail Potential)
Supply
(Retail Sales)
Retail GapLeakage / FactorNumber of Businesses
Motor Vehicle and Parts Dealers 441$239,641,626 


$366,83,163


-$127,194,537


-21.0


147


Automobile Dealers4411
$187,817,061$328,110,160-$140,293,099
-27.2
90
Other Motor Vehicle Dealers
4412
$30,183,574$14,057,015$16,126,559
36.5
15
Auto Parts, Accessories and Tire Stores
4413
$21,640,992
$24,668,989
-$3,027,997
-6.5
43
Furniture and Home Furnishings Stores
442
$33,252,398
$14,903,271
$18,349,127
38.1
21
Furniture Stores
4421
$19,345,557
$11,192,065
$8,153,492
26.7
17
Home Furnishings Stores
4422
$13,906,841
$3,711,206
$10,195,635
57.9
4
Electronics and Appliance Stores
443
$27,788,939
$8,942,596
$18,846,343
51.3
13
Building Materials, Garden Equipment and Supply Stores
444
$71,004,352
$64,384,003$6,620,349
4.9
55
Building Material and Supplies Dealers4441
$66,223,601
$57,851,110
$8,372,491
6.747
Lawn and Garden Equipment and Supply Stores
4442$4,780,752
$6,532,893
-$1,752,141
-15.5
8
Food and Beverage Stores
445 $157,886,061$302,003,070$144,117,009-31.3
95
Grocery Stores
4451
$145,847,767
$291,891,560-$146,043,793
-33.4
75
Specialty Food Stores
4452$5,710,834
$2,418,727
$3,292,107
40.5
8
Beer, Wine and Liquor Stores
4453
$6,327,461
$7,692,784
-$1,365,323
-9.712
Health and Personal Care Stores
446,4461
$64,898,938
$84,965,185
$20,066,247
-13.4
37
Gasoline Stations
447,4471
$131,908,598
$141,382,340
-$9,473,742
-3.5
52
Clothing and Clothing Accessories Stores
448$32,336,652
$40,243,498
-$7,906,846
-10.9
42
Clothing Stores4481
$21,455,213
$35,752,116
-$14,296,903
-25.0
32
Shoe Stores
4482
$4,868,359
$2,765,215
$2,103,144
27.6
6
Jewelry, Luggage and Leather Goods Stores
4483
$6,013,080
$1,726,167
$4,286,913
55.4
4
Sporting Goods, Hobby, Book and Music Stores
451
$31,123,104
$18,201,635
$12,921,469
26.2
30
Sporting Goods / Hobby / Musical Instrument Stores
4511
$27,092,706
$17,641,310
$9,451,396
21.1
29
Book, Periodical and Music Stores
4512$4,030,398
$560,325
$3,470,073
75.6
1
General Merchandise Stores
452$189,561,966
$196,356,002
-$6,794,036
-1.8
56
Department Stores Excluding Leased Departments
4521
$130,465,549
$155,038,981
-$24,573,432
-8.6
18
Other General Merchandise Stores
4529
$59,096,417
$41,317,021
$17,779,396
17.7
38
Miscellaneous Store Retailers
453
$42,840,734

$42,840,734
$2,093,277
2.4
79
Florists
4531
$1,265,349
$1,265,349
$464,670
15.5
11
Office Supplies, Stationery and Gift Stores
4532
$7,483,126
$4,110,466
$3,372,660
29.1
13
Used Merchandise Stores
4533
$6,627,994
$5,496,673
$1,131,321
9.3
23
Other Miscellaneous Store Retailers
4539
$29,092,872
$31,968,246
-$2,875,374
-4.7
32
Nonstore Retailers
454
$7,888,132
$2,991,535
$4,896,597
45.0
4
Electronic Shopping and Mail-Order Houses4541


$2,283,948
$0
$2,283,948
100.0
0
Vending Machine Operators
4542
$1,252,719
$1,196,397
$56,322
2.3
2
Direct Selling Establishments
4543
$4,351,466
$1,764,232
$2,587,234
42.3
2
Food Services and Drinking Places
722
$91,512,245
$91,512,245
$6,581,636
3.5
165
Special Food Services
7223
$566,281
$149,579
$416,702
58.2
1
Drinking Places - Alcoholic Beverages
7224
$1,961,642
$1,266,747
$694,895
21.5
5
Restaurants / Other Eating Places
7225
$95,565,959
$90,095,920
$5,470,039
2.9
159

Data Note

Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. 

The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from plus 100 (total leakage) to negative 100 (total surplus). A positive value represents 'leakage' of retail
opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. 

The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services and Drinking Establishments subsector. Please view the 2014 Methodology Statement: Esri Data - Retail MarketPlace (PDF) for more information.

2017 Leakage/Surplus Factor by Industry Subsector Bar Chart

2017 Leakage/Surplus Factor by Industry Subsector bar chart

2017 Leakage/Surplus Factor by Industry Group Bar Chart

2017 Leakage/Surplus Factor by Industry Group bar chart

Source: Esri and Info group. Esri 2018 Updated Demographics. Esri 2017 Retail MarketPlace. Copyright 2018 Esri. Copyright 2017 Infogroup, Inc. All rights reserved.